The advertising and marketing industry is shifting from execution to advisory.
Clients expect insight and strategic partners, not vendors who deliver on briefs and disappear. But most account managers and team leaders weren't formally trained for that shift. They were trained to manage timelines, coordinate stakeholders, and keep clients happy. Now they're being asked to challenge clients productively, connect work to business outcomes, and operate at a level that AI can't replicate.
THE GAP THAT’S COSTING AGENCIES EVERYTHING
Your account team knows how to execute. But can they own the strategy?
When leaders stay stuck in delivery mode, three things happen:
Relationships with clients erode
Accounts shrink instead of grow
Top talent walks because they're not stretching
Meanwhile, you know they're capable of more. They're saying yes when they should push back. Delivering hours logged instead of value articulated. Managing tasks instead of leading conversations.
I'm Dahlia Hanin, and I’m not a coach who learned your industry from a textbook. I spent 25 years inside advertising and marketing agencies before becoming a leadership coach.
That means when I work with your team, I’m not guessing what their world looks like; I know what's at stake because I've been in that room, starting at Young & Rubicam as an Assistant Account Executive, through Leo Burnett/Arc as an Account Supervisor, to a small boutique agency as a Managing Director. I’ve managed the pitches, I’ve led the teams, I’ve sat in the reorg meetings.
I help emerging leaders in advertising and marketing navigate the shift from individual contributor to confident leader. And when those leaders grow into their next role, like Director, VP, or C-suite, I stay engaged for that next transformation.
I help agency leaders build the internal capability that makes strategic partnership real.
Not theoretical.
Real.
Proof It Works
"She can say the hard and clear thing in a way that contains both empathy and honesty at the same time. Our team respects her greatly, and several of the folks she worked with have gone on to get promotions, in large part due to the skills they learned under her tutelage."
— Courtney Lewis, CEO & Partner @ The Variable
Credentials & Training
ICF Professional Certified Coach (PCC)
Coach at the Center for Creative Leadership (CCL)
MA, Counseling Psychology
COR.e Leadership Dynamics Specialist & Transitions Specialist
Ready to Close the Gap?
Whether you’re an agency leader looking to invest in your team or an individual ready for your next chapter, let’s have a conversation.
